the challenge
how can we elevate jw marriott’s culinary image among tastemakers in china?

the approach
to discover the stories of four chefs from across china and create an experience that authentically translates their culture, origins and culinary styles.

the experience 
we captured the essence of their triumphs through unique and personalised experiences, from designing a visual identity that fronted the campaign across all publicity platforms, to creating an invite-only culinary journey of chef-led masterclasses and premium sampling sessions in a thematic pop-up – the culinary courtyard. for the KOLs and partners, we curated a multi-sensory dinner that told the stories of the chefs’ signature dishes through iconic moments of gastronomia and themed performances.